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In 2006, young people were flocking to MySpace, discovering the joys of watching videos of cute animals on YouTube, and playing online games. Not many of them were watching network news on television; they got most of their information online. So when NBC and MIT launched iCue, an interactive learning venture that combined social networking, online video, and gaming in one multimedia educational site, it was perfectly in tune with the times. iCue was a surefire way for NBC to reach younger viewers and for MIT to test innovative educational methods in the real world. But iCue was a failure: it never developed an audience and was canceled as if it were a sitcom with bad ratings. In The More We Know, Eric Klopfer and Jason Haas, both part of the MIT development team, describe the rise and fall of iCue and what it can teach us about new media, old media, education, and the challenges of innovating in educational media. Klopfer and Haas show that iCue was hampered by, among other things, an educational establishment focused on "teaching to the test," television producers uncomfortable with participatory media, and confusion about the market. But this is not just a cautionary tale; sometimes more can be learned from an interesting failure than a string of successes. Today's educational technology visionaries (iPads for everyone!) might keep this lesson in mind.
- Sales Rank: #2674031 in Books
- Brand: Brand: The MIT Press
- Published on: 2012-09-14
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .50" w x 7.00" l, 1.17 pounds
- Binding: Hardcover
- 232 pages
- Used Book in Good Condition
Most helpful customer reviews
2 of 2 people found the following review helpful.
I have seen the future
By Kevin Wilcoxon
This book covers the trials and tribulations of MIT's "The Education Arcade" and NBC News as they attempt to create the Next Big Thing in education and learning. From the original student-centered approach with learning games, video from NBC archives for use in student compositions, and social networked projects to its eventual teacher's resource of historic videos (NBC Learn), the story is one of vision stymied by the corporate need for profit and the strong negative reaction of the education establishment.
Lest anyone think of the authors as teacher-haters, they fully acknowledge that young and inexperienced learners need the guidance and coaching of a teacher. Teaching will never be out of style, but teaching has to change.
I sincerely believe the authors have documented the first real draft of education in the 21st century. Without teacher buy in and corporate stamina, the effort remained too small and compromises too many to result in the vision. However, it WAS a first draft; one of many to come. I continue to lament the resistance of the educational establishment. There is so much to do.
2 of 6 people found the following review helpful.
NBC News new web site - So tell me..what have they learned?
By Michael Boiko
Spend some time on NBC News new redesigned web site and then tell me what they've learned. 99% of every comment I've read on the Internet over the last few weeks, consider it an Epic Failure.
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