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Handbook of Research on Integrating Social Media into Strategic Marketing, by Nick Hajli
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To survive in todays competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer.
The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into todays marketing environments.
- Sales Rank: #9880599 in Books
- Published on: 2015-04-30
- Original language: English
- Number of items: 1
- Dimensions: 11.02" h x 1.00" w x 8.50" l, 2.80 pounds
- Binding: Hardcover
- 440 pages
About the Author
Nick Hajli is a programme director and a Lecturer in Marketing in Newcastle University Business School. He is an Editor in Journal of Research in Interactive Marketing. He also serves as the guest editor for several high impact journals such as the International Journal of Information Management and the Technological Forecasting and Social Change Journal. His active research areas are consumer decision making in a social commerce context, co-creation of value with consumers, and healthcare development in current digital era. His research has appeared in the top 20 Journals used in Business School Research Rankings such as Journal of Business Ethics. He has also published on refereed journals such as Technological Forecasting and Social Change, International Journal of Market Research, International Journal of Information Management, and other quality journals as well as in several international conferences.
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